Make a weekly series feel recognizable.
Give Sales 101 a distinct identity and clear home while keeping it connected to the broader Ariou Nakhaie brand.
ARINAZ Case Study · Ariou Nakhaie
Sales 101, built as one connected presence.
ARINAZ created the digital system behind Sales 101—bringing brand identity, a responsive website, the illustrated Ariou character, weekly video production, YouTube publishing, SEO, and content automation into one clear experience.
Created by ARINAZ for the Ariou Nakhaie brand.
The Project
One idea. Three connected decisions.
Sales 101 needed more than a page or a video series. It needed a recognizable identity and a practical system that could support continued publishing.
Design every touchpoint together.
ARINAZ aligned the brand, website, character treatment, video format, YouTube packaging, search structure, and publishing workflow around one direction.
Create a foundation built to continue.
The result is a coordinated digital presence with a repeatable framework for future lessons. Sales 101 remains an Ariou Nakhaie project—not a sales-training service offered by ARINAZ.
Connected System
Every part supports the next.
One content idea moves through a connected path, keeping strategy, production, publishing, and discovery aligned.
- 01BrandA distinct series identity.
- 02WebsiteA responsive destination for the complete experience.
- 03VideoA repeatable weekly production format.
- 04YouTubeConsistent publishing and channel packaging.
- 05SEO & AutomationSearch-ready structure and connected content updates.
Project Showcase
The system in practice.
Three coordinated pieces show how the Sales 101 identity carries from the website to recurring content.
01
Sales 101 website
A branded, responsive page that introduces the series, organizes the experience, and guides viewers to published lessons.
02
Ariou character
An illustrated character with motion that gives the series a recognizable supporting host across its visual system.
▶SALES 101 · WEEKLY VIDEORepeatable publishing format.
03
YouTube & video system
A repeatable framework for weekly production, channel packaging, publishing, and future content updates.
Explore the Work
See Sales 101 live.
Visit the project, or talk with ARINAZ about building a clearer, more connected digital presence for your brand.